How to care for denim

So you’ve invested in a great pair of jeans that lifts this and tucks that just right, but how do you make sure they stay like that!? Denim was widely used in the 19th century as an all-purpose trouser by sailors because it was super-durable and easy to wash. Having evolved from its original purpose, and now considered a fashion statement with varying washes and fits, denim’s concept remains the same: durable, versatile and easy to wash. The care basics that can be applied to all denim are to wash inside out in cool water and hang to dry. Since denim now is finished differently it can break down more easily with the heat and friction from the dryer – we’ve all had that hole show up in an inconspicuous place and wonder how it came to be!


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