What are our fall favorites?
We’re so excited about this fall’s diverse styles with influences from the 50′s through to the 90′s. From big bright prints and sequins to jeans and tee’s, there is something to suit every style! Here are our top 10 faves of the season: 1. Black & white. Period. 2. Burgundy anything, socks, pants, purse, scarf, … Read more
What’s 104 GREY all about?
This is a question that we get often! The best way to sum it up in a line is: At 104 GREY we offer a boutique-style personal shopping experience with affordable prices and a focus on our customer service and giving back to our community. We carry a unique selection of classic and trendy pieces … Read more
Why shop local?
This is something that many independent retailers deal with on a regular basis. Here are a few things to think about the next time you are planning an out of town shopping trip instead of shopping right here in Vernon. Local businesses are staffed by local residents; your friends and neighbors. You will get better … Read more
What to wear for fall
Fall is infused with flavor from the 50’s all the way through to the 80’s. To keep on trend, pick up; polka dots, tie-neck blouses, high-waist pants, flares, shift dresses, bold patterns, bright colored skinny pants, chunky knits, beige neutrals, faux-fur vests, tall boots and chunky jewelry. If you’re just adding a few key pieces … Read more
How to care for denim
So you’ve invested in a great pair of jeans that lifts this and tucks that just right, but how do you make sure they stay like that!? Denim was widely used in the 19th century as an all-purpose trouser by sailors because it was super-durable and easy to wash. Having evolved from its original purpose, … Read more
How to sport the “no-bra” look/
While understanding the health benefits of going “free”, we also cannot deny that there are some sensitivities to doing so. If you must forgo the essential undergarment, opt for a fitted tank to layer with, or a top/dress with a shelf-bra built right in – that extra layer can really make all the difference. Be … Read more
How to wear a sheer blouse?
We’ve all seen the disastrous fluorescent undergarments beneath an all-too sheer blouse. So how, then, can it be done right? The general rule to follow is to wear a body-conscious cami. Choose either a similar color and tone or go bold with something bright and contrasting. Either way, a cami is a safe choice that … Read more



